Baka-Uke launches three distinct flavors based on signature local dishes
Baka-Uke（ばかうけ）—the cheerful, slightly chaotic rice cracker you’ve probably seen stacked at Japanese grocery stores—has dropped three new “local” flavors. Hokkaido, Nagoya and Hakata. Three cities. Three separate flavors.
First stop: Baka-Uke Hokkaido Jagabata Flavor（ご当地ばかうけ 北海道編・じゃがバター味）. It riffs on jagabata—steamed potatoes drowned in butter. Expect mellow potato sweetness and that rich, salty butter hit. It’s cozy. It’s carb-on-carb. It works.
Next: Baka-Uke Nagoya Tebasaki Flavor（ご当地ばかうけ 名古屋編・手羽先風味）. Inspired by Nagoya’s famous peppery chicken wings. Sweet, savory, then a punch of black pepper and garlic. This one doesn’t whisper. It lingers.
Finally: Baka-Uke Hakata Karashi Mentaiko Flavor（ご当地ばかうけ 博多編・辛子明太子味）. A nod to Hakata’s spicy cod roe. There’s real mentaiko powder in the mix, so you get that briny depth and a slow-building heat that sticks around longer than expected.
Each pack comes with 16 crackers, split into small inner bags—dangerously easy to open “just one.”
Japanese snacks already have a loyal following in the U.S. Walk into a well-stocked Asian grocery in New York or L.A., and you’ll see familiar brands stacked high—and shoppers who know exactly what they’re reaching for.
So if your Japan itinerary doesn’t include Hokkaido dairy, Nagoya wings and Hakata mentaiko all in one trip, this is the shortcut. Three cities. Three flavors. One crunchy detour.
Not quite a vacation.
But not a bad layover.
Where to buy
Available at supermarkets across Japan and via the official online shop:
https://befco-shop.jp/
